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About Us

Root2Tub is a South African Cosmetic brand owned by K Squared Group, A bio tech company that harnesses the healing power of African indigenous extracts and combines them with modern natural hair and skin science to produce safe and effective cosmetics. Founded in 2013, K Squared has invested in the development of pioneering nature inspired hair, bath and body cosmetic technology, designed to care for various skin types and skin conditions.

Rooted in the ethos of socially responsive entrepreneurship, the Root2Tub business model responds to Africa’s developmental needs. This includes the ethical sourcing of African indigenous extracts as a means to showcase our healing bio diversity, and subsequently uplift rural/farming communities with access to markets. Furthermore our independent distributor model allows for a minimum investment which is accessible to the unemployed, with basic sales ability (not experience) and thus providing a means to generate income and in the long term sustainable business units and wealth.

Product Safety

Product Safety

By creating safe and effective products, we seek to affirm one’s innate beauty, courage and confidence. Our mission is to realize beauty that leaves no hidden scars in humans, animals and the environment.
Our Ingredients

Our Ingredients

Our ingredients are sourced sustainably, mainly from Africa. Our primary objective is to promote the use of Afro indigenous plant, fungi and protein based cosmetic actives in the development of our skin and hair care technologies.
Our Technology

Our Technology

In the harsh African climate only the strongest survive, and we have chosen a potent combination of indigenous ingredients and pioneering scientific technology to develop our cosmetics. Our symphony of nature and science is simply a careful balance of science and the gift of nature.
Shared Growth

Shared Growth

Inspired by the philosophy of Ubuntu which is I am because you are, we recognize that our sustainability depends on the sustainability of others and the planet. This is why we chose a business model that responds to continent’s challenges of poverty, inequality, and unemployment, by creating opportunities for youth employment and business ownership.

Discovery Category